Paddle - Ride - Surf - Clothing - Gear - Rentals

Celebrating Over 27 Years! Crystal Lake Adventure Sports Offers All of the Quality Brands and Gear to Support your Outdoor Lifestyle!

~Free shipping on any purchase of $100 or more!~

Why Choose Us?

        We believe in an outdoor lifestyle at any age and having the quality brands and gear to go with it. We support our local community & schools while encouraging environmental awareness. We believe in Fair Trade and sustainable manufacturing & labor thru the brands we carry. Being a small family owned and operated business we are deeply rooted in our local community. We love Northern Michigan! 

With being a small company, what you see on this site is our live inventory. We are constantly getting new merchandise in, so if you don't see you're size or color you want please give us a call and we can order it for you!

I love love love Crystal Lake Adventure sports….the staff was so great in helping me pick out a a set of paddle boards that fits our family’s needs. Their knowledge was second to none and they even delivered the boards right to our cottage. I love the brands they carry in the store and they always reach out to me on social media or text me when they have special sales on the brands they know I like! I highly recommend this store for all your watersports needs!

Rob Schoenlein
Long Time Customer

About Us

Elaine and Randy Newbold


Crystal Lake Adventure Sports was started by enjoying time with family & friends and the love of the outdoors as well as having the best gear to do it. We are a small family run company, locally owned and operated in Northern Michigan. Our stores are located in Frankfort and Beulah along the shores of Lake Michigan and Crystal Lake. We love our community and our customers who love to shop with us and who we call friends!

Come visit us at our 2 locations, shop with us online or give us a call... And GET OUTDOORS!


Our Downtown FRANKFORT location is OPEN YEAR ROUND. Call @ 231-399-0329

Our Downtown BEULAH location now CLOSED FOR SEASON. See you in the Spring of 2023.


312 Main St. Frankfort, MI, 49635 or 214 S. Benzie Blvd. Beulah, MI 49617

Business Hours 

Frankfort Mon - Sat 10am - 5pm

Sunday 10am - 4pm

Beulah Mon-Sat 10am - 5pm

Sunday 10am - 2pm