Paddle - Ride - Surf - Clothing - Gear - Rentals

Celebrating Over 30 Years! Crystal Lake Adventure Sports Offers All of the Quality Brands and Gear to Support your Outdoor Lifestyle!

~Free shipping on any purchase of $100 or more!~

Why Choose Us?

        We believe in an active outdoor lifestyle at any age and having the quality brands and gear to go with it. We support our local community & schools while encouraging environmental awareness. We believe in Fair Trade and sustainable manufacturing & labor thru the brands we carry. Being a small family owned and operated business, we are deeply rooted in our local community. We love Northern Michigan! 

We are a small company, and as a result, what you see on this site is our live inventory. We are constantly getting new merchandise in, so if you don't see you're size or the color you want please give us a call and we can order it for you!

I love love love Crystal Lake Adventure sports….the staff was so great in helping me pick out a a set of paddle boards that fits our family’s needs. Their knowledge was second to none and they even delivered the boards right to our cottage. I love the brands they carry in the store and they always reach out to me on social media or text me when they have special sales on the brands they know I like! I highly recommend this store for all your watersports needs!

Rob Schoenlein
Long Time Customer

About Us

Elaine and Randy Newbold


Crystal Lake Adventure Sports was started by enjoying time with family & friends and the love of the outdoors as well as having the best gear to do it. We are a small family run company, locally owned and operated in Northern Michigan. Our stores are located in Frankfort and Beulah along the shores of Lake Michigan and Crystal Lake. We love our community and our customers who love to shop with us and who we call friends!

Come visit us at our 3 locations, shop with us online, or give us a call... And GET OUTDOORS!


Our  Downtown FRANKFORT location is OPEN YEAR ROUND at 311A Main St., Frankfort MI 49635. Call @ 231-399-0003. 

The Frankfort ANNEX location at 312 Main St., Frankfort, MI 49635 is open Memorial Day to Labor Day. Call 231-399-0329. 

Our Downtown BEULAH location at 214 S. Benzie Blvd., Beulah MI 49617 is open Memorial Day to Labor Day. Call 231-882-2527.


311A Main Street, Frankfort, MI 49635

Business Hours

Frankfort Mon - Sat 10am - 5pm

Sunday 10am - 4pm

Beulah Mon-Wed 10am- 5pm Fri-Sat 10-5pm

Thursday 10am -4pm

Sunday 10am - 2pm