Meet The Team

Elaine Newbold

Owner


Hometown: Frankfort, Mi
Education: Marketing, Retail, and BSBA
Specializes in: Apparel, Shoes, and SUPS
Favorite CLAS brand: Kuhl, Prana, Patagonia, Toad & Co, I love them all!
Favorite way to enjoy the water: Stand Up Paddleboarding, fishing, and wake surfing
Favorite way to enjoy the shore: Relaxing on the beach
Standup Paddleboard of choice: NSP Coco Mat
Other hobbies: SUP, Hiking and Fishing
Favorite quote: “If you’re not first you’re last.”
Music: Coldplay, U2, and Country
Favorite local restaurant: Mayfair, Dinghy’s, Roadhouse, and Stormcloud
Fun Fact: I love walking my dogs and I have 4 beautiful children.

Specializes in: Apparel, Shoes, and SUPS

Randy Newbold

Owner


Hometown: Frankfort
Education: University of Minnesota
Specializes in: Performance Excellence Coach as well as Paddleboarding, kite surfing, and wake surfing.
Favorite CLAS brand: Patagonia
Favorite way to enjoy the water: Stand up paddleboarding
Favorite way to enjoy the shore: Downwinders to Frankfort beach
Standup Paddleboard of choice: Surftech Bark Downwinder
Other hobbies: Standup paddle boarding, surfing, wake surfing, hiking, fishing, and mountain biking.
Favorite quote: “We’ve been waiting for you a long time, it took you a long time to get here.”
Music: Cars, Who, Stones, Tom Petty, U2, Prince, and Eric Church
Favorite local restaurant: Stormcloud

Specializes in: Performance Excellence Coach as well as Paddleboarding, kite surfing, and wake surfing.

Andrew Newbold


Hometown: Frankfort, Michigan
Education: Northwood University
Favorite CLAS brand: Olukai, they are life! Plus, they have an awesome return policy.
Favorite way to enjoy the water:Paddlesurfing and paddle fishing
Favorite way to enjoy the shore: Mountain biking, hiking, and hunting
Standup Paddleboard of choice: 10’6 Surftech Generator (surfing) and Bote Rackham
Other hobbies: Surfing, Paddling, surfing, fishing, hunting, mountain biking, wake surfing, and hiking
Favorite quote:“Shake n Bake!”
Music: Classic rock, Bassnectar, Chili peppers, and country
Favorite local restaurant:Mayfair, Dinghy’s and Papanos
Fun Fact: I have lived many places!

Specializes in: SUPs, Fishing, Surfing, and Outdoor activities

Madison Stefanski


Hometown: Born in Indianapolis, In and raised in Frankfort, Michigan
Education: Butler University Elementary Education and Special Education
Favorite CLAS brand: Toad & Co, because its functional yet super cute. It also is classy and tasteful.
Favorite way to enjoy the water: Stand Up Paddleboarding with my chihuahua, Caeser or French bulldog, Stanley.
Favorite way to enjoy the shore: Piyo and bonfires.
Standup Paddleboard of choice: Surftech Discovery Floral! Its gorgeous.
Other hobbies: Cross stitching, tutoring at children's hospitals, and baking.
Favorite quote: "Compliment people. Magnify their strengths, not their weaknesses"
Music: Anything catchy and positive.
Favorite local restaurant: Geno's! I crave their wings constantly.
Fun Fact: In the fall, I will be teaching in Lower Manhattan, New York!

Specializes in: Store operations, deliveries, clothing and merchandise.

Rachel Florer


Hometown: Oldham County, KY
Education: University of Kentucky
Favorite CLAS brand: Prana, cute and classy. Patagonia, cute and functional.
Favorite way to enjoy the water: Paddling, wake surfing, and swimming
Favorite way to enjoy the shore: Sand castles and bonfires!
Standup Paddleboard of choice: 10'6 Generator
Other hobbies: Paddling, hiking, hula hooping, longboarding, and biking.
Favorite quote: "Get out and play!"
Music: Bassnectar, Sts9, Pretty lights, String Cheese Incident, and 2000's country music.
Favorite local restaurant: Roadhouse
Fun Fact: I've lived in 5 states!

Specializes in: Recreational SUP, biking on the Betsie Valley Trail, brands we carry, and what's going on in the stores.

Kirk Myers


Hometown: Manistee, Michigan
Education: Headed to Albion College to pursue a degree in biochemistry
Favorite CLAS brand: Under Amour, even though Patagonia makes some pretty fly stuff and they're still up there, I'm more of an Under Armour guy.
Favorite way to enjoy the water: I enjoy paddle boarding and the peacefulness of it, but there is nothing more fun than being on the boat and wake surfing with friends.
Favorite way to enjoy the shore: Spikeball and volleyball
Other hobbies: Baseball, football, and basketball. I love sports and am looking forward to continuing my baseball career at Albion college.
Favorite quote: "Today's special moments are tomorrow's memories" -Aladdin or "Don't just fly, soar" -Dumbo
Music: I mix it up a lot. I can go from today's hits to classic rock to 2000's.
Favorite local restaurant: Mayfair
Fun Fact: I have four sisters and no brothers. I played quarterback, point guard, and pitcher/shortstop all throughout high school.

Specializes in: Kiosk operations and rentals. I make sure the kiosk always runs smoothly. I also like being a team player, I like to make sure I know as much as possible about the company, so I can help everyone no matter where it is. I like to lead as much as I can and answer any questions.

Conner Smith


Hometown: Frankfort, Michigan Favorite CLAS brand: Under Armour because they have a lot of variety.
Favorite way to enjoy the water:Tubing, wake surfing, and jumping off of the pier with my friends
Favorite way to enjoy the shore: Beach volleyball, beach football, and Spikeball.
Other hobbies: Football, basketball, track, tubing, and weight lifting
Favorite quote: "Push yourself, because no one is going to do it for you."
Music: Today's best hits
Favorite local restaurant: Papano's Pizza
Fun Fact: My favorite place in the world is Frankfort Michigan

Specializes in: Kiosk operations. I help most people with directions of where to go and with their rentals.

Preston Parsons


Hometown: Oklahoma City
Favorite CLAS brand: Olukai
Favorite way to enjoy the water: Doing water activities with friends
Favorite way to enjoy the shore: Lounging on the beach with friends
Other hobbies: Football, baseball, and lake activities
Favorite quote: "Not to know what happened before you were born is to be forever a child"
Music: Pop
Favorite local restaurant: Stormcloud
Fun Fact: I am a huge Oklahoma City Thunder fan!

Specializes in: Paddleboard rentals

Sam Griffin


Hometown: North Branch, Mi
Education: Environmental and Sustainable agriculture
Favorite CLAS brand: Dakine
Favorite way to enjoy the water: Going for long paddles along the Lake Michigan shoreline line. My favorite trip is Frankfort to Point Betsie and back.
Favorite way to enjoy the shore: Nothing beats a good beach bonfire with friends
Standup Paddleboard of choice: NSP Puma 12'6 by 24"
Other hobbies: Hammocking, camping, hunting, and FISHING!
Favorite quote: "There is no one alive that's youer than you!" – Dr. Suess
Music: Classic country, and nothing beats John Dever
Favorite local restaurant:The Roadhouse, I can't get enough of their house margaritas
Fun Fact: Cupcakes are my weakness

Specializes in: SUP race and fitness

James Eno


Hometown: Bear Lake, Mi
Favorite CLAS brand: Patagonia
Favorite way to enjoy the water: Swimming
Favorite way to enjoy the shore: Skipping stones
Other hobbies: Fishing, Hunting, and Sports
Favorite quote: "Might want to put a fielder up in those mountains, in case… kabang!" -Richie from Benchwarmers
Music:Anything on the radio
Favorite local restaurant: Papanos

Specializes in: Hands on work and running the kiosk

Jack Reznich


Hometown: Frankfort, Mi
Favorite CLAS brand: Under Armour
Favorite way to enjoy the water: Snorkeling
Favorite way to enjoy the shore: Fishing
Other hobbies: Mountain biking, hiking, and golfing
Favorite quote: "Live in the sunshine, swim the sea, drink the wild air." -Ralph Waldo Emerson
Music: All kinds
Favorite local restaurant: Stormcloud

Specializes in: Kites, Fishing, and Wakesurfing

Matthew Stefanski


Hometown: Frankfort, Mi
Education: Grand Valley State University
Favorite CLAS brand: Olukai flipflops are everything.
Favorite way to enjoy the water: Tubing on Crystal Lake with my family
Favorite way to enjoy the shore: Playing football or spike ball
Standup Paddleboard of choice: Surftech Balboa Bamboo Sup or Surftech Flowmaster for cruising and fishing.
Other hobbies: Football, baseball and basketball
Favorite quote: "Opportunity is missed by most people because it is dressed in overalls and looks like work."
Music: 90s – 2000s grunge
Favorite local restaurant: Fusion
Fun Fact: My dad and I handle deliveries together, and we have the exact same name. Gets confusing sometimes.

Specializes in: Delivery of rentals and kiosk operations. Big guy, big lifter.

Daniel Newbold


Hometown: Frankfort, Mi
Favorite CLAS brand: Patagonia because it looks nice and feels nice.
Favorite way to enjoy the water: Wake surfing
Favorite way to enjoy the shore: Lay on a towel in the sun
Standup Paddleboard of choice: Surftech paddleboards
Other hobbies: Golf, basketball, and football
Favorite quote:"The sun dope"
Music: 90s – Trap
Favorite local restaurant: Mayfair
Fun Fact: I was born in Hawaii

Specializes in: Manual labor and customer service

William Newbold


Hometown: Frankfort, Michigan
Favorite CLAS brand: Patagonia because of the quality
Favorite way to enjoy the water: Surfing
Favorite way to enjoy the shore: Spikeball
Standup Paddleboard of choice: SIC Recon 9.9
Other hobbies: Golf, basketball, and surfing
Favorite quote: “If you’re not first, you’re last.”
Music: Red Hot Chili Peppers
Favorite local restaurant: Papano’s, Mayfair, and L’Chayim
Fun Fact: I play a lot of Fortnite

Specializes in: Wakesurfing and Paddleboarding

Riley Thorr


Hometown: Frankfort, MI
Favorite CLAS brand: Patagonia because of the great quality
Favorite way to enjoy the water: Standup paddle boarding
Favorite way to enjoy the shore: Hiking and Hammocking
Standup Paddleboard of choice: Surftech Bark
Other hobbies: basketball, golf, volleyball
Favorite quote: “thousands have lived without love, not one without water.” W.H. Auden
Music: Vance Joy & Ed Sheeran
Favorite Local Restaurant: Stormcloud

Specializes in: Retail and the brands we carry

Griffin Kelly


Hometown: Frankfort
Favorite CLAS brand: Patagonia
Favorite way to enjoy the water: Tubing
Favorite way to enjoy the shore: Playing spike ball
Other hobbies: fishing, hunting, hiking, camping and playing sports
Music: classical rock
Favorite Local Restaurant: Stormcloud Brewing Company

Specializes in: Kiosk operations and facility work

Gracie Walrad


Hometown: Frankfort, Michigan
Favorite CLAS brand: Patagonia because I love the style of their bags and the quality
Favorite way to enjoy the water: I love to go swimming with my friends, tubing, and jumping off the pier.
Favorite way to enjoy the shore: Walking on the beach and watching the sunset.
Other hobbies: fishing, hunting, hiking, camping and playing sports
Standup Paddleboard of choice: Anything Surftech
Other hobbies: Volleyball, basketball, track and sailing
Favorite Quote: “Suck it up buttercup.” -my mom
Music: classical rock
Favorite Local Restaurant: Stormcloud
Fun fact: I occasionally sail at the Crystal Lake Yacht Club.

Kara Schoenlein


Hometown: Lebanon, Ohio
Education: Lake Forest College
Favorite CLAS brand: Patagonia
Favorite way to enjoy the water: Wakesurfing, tubing, and paddle boarding
Favorite way to enjoy the shore: Beach volleyball and bonfires
Other hobbies: Basketball
Other hobbies: Volleyball, basketball, track and sailing
Music: Anything Post Malone
Favorite Local Restaurant: Mayfair
Fun fact: I have an obsession with puppies

Specializes in: Paddle boarding and Kiosk operations

Ella Newbold


Hometown: Frankfort, Michigan
Favorite CLAS brand: Patagonia
Favorite way to enjoy the water: Paddleboard yoga
Favorite way to enjoy the shore: Beach volleyball
Standup Paddleboard of choice: Prana Violet 10’6
Other hobbies: Dance
Favorite quote: “It is hard to fail, but it is worse to have never tried” - Theodore Roosevelt
Music: Country & Pop
Favorite Local Restaurant: Roadhouse
Fun fact: I have been paddling since I was 4 years old.

Specializes in: Paddleboards & store operations

Bryan Sheffield


Hometown: Traverse City, Michigan
Favorite CLAS brand: Anything bike stuff
Favorite way to enjoy the water: Winter Kayaking
Favorite way to enjoy the shore: Sunsets
Bike of Choice: Salsa Spearfish
Other hobbies: Downhill skiing
Favorite quote: “Twist your own throttle.”
Music: Classic rock
Fun fact: I am a tandem Mountain Bike racer

Specializes in: Bike Technician

Emma Kelly


Hometown: Frankfort, Michigan
Favorite CLAS brand: Prana
Favorite way to enjoy the water: Kayaking
Favorite way to enjoy the shore: Looking for rocks
Standup Paddleboard of choice: Surftech Prana boards
Other hobbies: Softball, taking walk, and playing with my dog
Other hobbies: Volleyball, basketball, track and sailing
Favorite Quote: “Being nice costs nothing"
Music: One Direction
Fun fact: I have a birthmark that looks like a turtle